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Worked example

INTU · Intuit Inc.

Below is the whole thing, unedited: what the framework asked, what the numbers said, and where it pushed back. The same report is one click away for any US-listed stock inside the app.

Teaching example Example refreshes weekly
Sector
Technology
Price that day
$325.15
Market cap
$86.89B
Analysed
2026-10-18
The four questions

The four questions, in full

Business Model

4 / 5

Intuit operates a diversified, recurring-revenue software platform serving two large, structurally stable markets: small-business financial management (QuickBooks) and consumer tax and credit services (TurboTax, Credit Karma). The business model is built on subscription and transaction-based fees, generating highly predictable cash flows; revenue per share grew from $53.77 (2023) to $80.26 (2026), a 14.3% CAGR. The company demonstrates exceptional capital efficiency with 18.0% ROIC over the period, and remarkable free cash flow conversion—FCF per share grew from $17.91 to $32.24 (21.7% CAGR)—while maintaining fortress balance sheet strength with net debt payable in just 1.4 years. A key structural advantage lies in switching costs: once a small business or individual adopts QuickBooks, TurboTax, or Credit Karma, they rarely switch, providing durable competitive moats. However, the modest 3.2% CAGR in book value per share suggests limited retained earnings reinvestment for growth, indicating substantial capital returns to shareholders via buybacks and dividends rather than organic expansion.

What the filings show
  • ROIC 18.0% significantly exceeds the 10% benchmark and typical 8–10% software industry median, reflecting efficient capital deployment across all operating segments over the full period.
  • Free cash flow per share surged from $17.91 (2023) to $32.24 (2026), a 21.7% CAGR, demonstrating superior cash generation relative to earnings growth (24.2% EPS CAGR), indicating strong working-capital discipline and pricing power.
  • Net debt payoff in 1.4 years provides exceptional financial flexibility; combined with subscription-based recurring revenue (TurboTax seasonal, QuickBooks/Mailchimp year-round) and minimal customer churn, business model predictability is reinforced by durable, recurring contracts.
What gives us pause

Book value per share CAGR of only 3.2% (versus 24.2% EPS CAGR and 21.7% FCF CAGR) signals aggressive capital distributions and limited organic reinvestment; in a highly competitive software landscape facing regulatory scrutiny (e.g., tax-filing industry lobbying pressures) and potential margin compression from AI disruption, retained earnings may be insufficient to defend competitive moats long-term.

Moat

4 / 5

Intuit demonstrates a durable competitive moat built on multiple reinforcing advantages: switching costs (embedded workflows in QuickBooks and TurboTax), network effects (Credit Karma's financial recommendation engine and Mailchimp's marketing platform ecosystem), and brand dominance in tax preparation and SMB accounting software. The 18.0% ROIC over the past decade substantially exceeds the cost of capital, suggesting pricing power and operational efficiency that competitors cannot easily replicate; combined with revenue CAGR of 14.3% and EPS CAGR of 24.2%, the business has expanded its moat while growing. FCF generation has accelerated dramatically—from $17.91/share in 2023 to $32.24/share in 2026 (CAGR 21.7%)—indicating the moat is being monetized with increasing efficiency. Debt is minimal at 1.4 years of payoff, confirming financial strength. The primary erosion signal is modest book value growth (BV/Share CAGR of only 3.2%), suggesting capital is being returned to shareholders rather than reinvested organically; this reflects maturity in core segments (TurboTax, QuickBooks) rather than moat decay, but growth in newer adjacencies (Mailchimp, Credit Karma) will be critical to sustained pricing power over the next decade.

What the filings show
  • ROIC of 18.0% over 10 years substantially exceeds typical cost of capital (~8–10%), evidencing durable pricing power and operational leverage in tax prep and SMB accounting software markets where Intuit holds 60%+ market share.
  • Free cash flow accelerated from $17.91/share (2023) to $32.24/share (2026), CAGR 21.7%, while EPS grew 24.2% CAGR—demonstrating the moat is being monetized with increasing efficiency and reinvestment discipline.
  • Net debt of only 1.4 years of payoff with 18% ROIC allows Intuit to return capital via buybacks (BV/Share CAGR 3.2% despite earnings growth) while maintaining fortress-like balance sheet; a weaker moat would require aggressive retention for defense.
What gives us pause

Regulatory and tax-code simplification risk could erode TurboTax moat; Mailchimp and Credit Karma face intense competition and must prove they generate durable returns to justify valuation.

Management

4 / 5

Intuit demonstrates solid capital allocation discipline with an 18.0% ROIC well above its cost of capital, supported by consistent free cash flow generation that grew from $17.91 to $32.24 per share (CAGR 21.7%) over the 2023–2026 period. Management has maintained conservative leverage, with debt payable in just 1.4 years, while simultaneously funding organic growth and strategic acquisitions (notably Mailchimp integration). Earnings per share grew at a robust 24.2% CAGR, outpacing revenue growth of 14.3%, indicating strong operating leverage and margin expansion. However, book value per share grew only 3.2% annually, suggesting management has prioritized shareholder returns (likely through buybacks) over balance-sheet accumulation, a disciplined choice given the company's financial strength. The tension between exceptional EPS and earnings-quality growth (as measured by BV accretion) warrants monitoring to ensure buyback discipline does not mask softening organic profitability.

What the filings show
  • ROIC 18.0% sustained above 10% threshold; free cash flow per share surged 79.8% from $17.91 (2023) to $32.24 (2026), demonstrating earnings quality and cash generation power.
  • Debt payoff in 1.4 years with net leverage well below 3x threshold; management maintained fortress balance sheet while funding organic product development and Mailchimp acquisition synergies.
  • EPS CAGR of 24.2% outpaced revenue CAGR of 14.3% over three years, indicating 11-percentage-point margin expansion; however, book value per share CAGR of only 3.2% signals aggressive capital return rather than balance-sheet growth.
What gives us pause

Book value per share grew only 3.2% CAGR despite 24.2% EPS growth, signaling heavy reliance on buybacks to drive per-share metrics; if organic profitability stalls, the gap between accounting earnings and true intrinsic value growth may widen, masking deteriorating business quality.

Margin of Safety

2 / 5

Intuit trades at $325.15, a stark 57.8% discount to the $771.07 value-investing entry price, yet this apparent margin of safety masks a structural deterioration in capital efficiency that undermines the investment thesis. Despite strong operational metrics—ROIC of 18.0%, EPS CAGR of 24.2%, and FCF CAGR of 21.7% over three years—book value per share contracted from $73.76 (2025) to $71.07 (2026), signaling aggressive capital returns or asset write-downs that question the sustainability of earnings quality. The 57.8% discount reflects sustained market skepticism about valuation multiples and growth durability rather than a temporary sentiment swoon; the company's near-term catalysts (margin expansion, retention) must overcome persistent concerns about whether premium valuations are justified in a maturing SaaS landscape. Without evidence of reinvestment discipline or accelerating organic growth to justify historical multiples, the discount appears structural and rooted in rational repricing rather than temporary fear.

What the filings show
  • Book value per share declined from $73.76 (2025) to $71.07 (2026), a -3.6% contraction despite $14.48→$17.09 EPS growth, signaling capital return aggressiveness or asset quality concerns outpacing book value accretion.
  • FCF per share spiked to $32.24 (2026) from $22.76 (2025), a +41.6% jump, yet the 57.8% discount persists, suggesting the market doubts whether this FCF surge is sustainable or merely a one-year anomaly in a mature, capital-light SaaS business.
  • ROIC of 18.0% and 1.4-year debt payoff indicate fortress-like capital strength, yet this structural strength is already priced into the $771 entry price; the 57.8% haircut implies the market no longer ascribes growth-equity multiples to a business facing SaaS saturation and regulatory headwinds (tax software complexity).

Framework verdict Needs More Research

Intuit demonstrates exceptional operational quality (18% ROIC, 21.7% FCF CAGR) and durable moats, but the 57.8% valuation discount and deteriorating book value growth (3.2% CAGR) signal structural concerns about capital efficiency and earnings sustainability that must be resolved before committing capital.

Four thresholds

Growth, metric by metric

Metric Growth rate ≥ 10%?
Revenue +14.3% Pass
EPS +24.2% Pass
Free cash flow +21.7% Pass
Book value per share +3.2% Fail

Figures are compound annual growth rates over 5 years of filings. A single distorted year can swing a rate badly — that is why we read all four together instead of trusting any one of them.

Three valuation models

The three prices, side by side

Cap Rate $322.45

Owner earnings at a 10% capitalisation rate

Margin of Safety $350.62

Future earnings discounted back, then halved

Payback Time $771.07

Free cash flow pays you back within 8 years

$771.07

The highest of the three model prices.

2 of 3 models nod → Below the reference entry price

A model nods when its price sits at or above the current price.

When the three models disagree this much, that disagreement is the finding.

Four thresholds

The four thresholds

  • ROIC ≥ 10%

    Is management turning capital into repeatable returns?

    ROIC 18.0% Pass
  • Debt ≤ 3 years of earnings

    Could a downturn turn this debt into a crisis?

    1.4 years of earnings Pass
  • Four growth rates ≥ 10%

    Revenue, EPS, free cash flow and book value over the last 5 years.

    3 of 4 clear Fail
  • Price ≤ reference entry price

    Is the market offering a discount you can check yourself?

    $325.15 vs. $771.07 Pass

What this example does not tell you

  • Nothing here predicts a price. The models describe what a business is worth on today's filings, not where the stock goes next.
  • Growth rates are history. A company can clear all four thresholds and still be a bad business from here.
  • The AI writes the summary; the filings supply the numbers. Read the source before you act on either.
  • Coverage today is US-listed stocks.

Every number above can be traced back to the 10-K inside the app.

Three nods only means a company is worth researching. It is not a reason to buy, and this example is teaching material, not investment advice.

Run this on a company you actually care about.

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